Entrepreneur, Business Owner, & Author
My name is Luke Infinger and in the past, I've been described by others as a "young, successful entrepreneur." While I suppose that's true, I don't really like to think of it that way.
I'm just someone who wants to help other people and is willing to go to great lengths to do it. In my opinion, it doesn't have to be much more complicated than that.
From the moment I got my first job out of college as a designer in New York City, I could tell that I didn't really have that "employee" mindset inside me. It wasn't so much that I wasn't willing to follow those I was working under, it's just that I couldn't help but look for ways to do things in better, faster and more efficient ways. I've never been good at accepting the "status quo." I believe that oftentimes, you have to be willing to look before you leap.
Ever since I was young, I was always interested in starting my own projects in order to take control of my own path in life. I didn't know it then, but that was the spirit of an entrepreneur blossoming inside me, just waiting for me to set it free.
Four years ago, I put that entrepreneurial spirit and passion to good use when I co-founded HIP Creative - a healthcare marketing agency based out of beautiful Pensacola, Florida. At its core, it's a company built on a very simple premise - myself and my colleagues want to integrate marketing and operations in a way that provides medical and other healthcare organizations all over the area with the most effective tools they need to both sustain and grow their practices in the ways that they've always wanted.
Even though we're still a young marketing agency, the results have already been pretty overwhelming - certainly above and beyond what even I had hoped for when we first threw open our doors. Time and again, we've been able to help doctors transform their brand and medical practice. Their websites, as well as social platforms, become educational hubs for ideal patients. We also work with medical practices to create a VIP patient experience by working on things like the first phone call, surveys, reviews, office culture, and referral programs. All told, we've been able to develop a unique program, Patient Acquisition & Retention Framework™, that has grown our clients' revenue over 400%... but the best part is, we're just getting started.
And in a lot of ways, so am I.
Even though myself (and my partners) had already done a lot of quality work that we could be proud of, I’m nowhere near finished. In fact, I’ve been very fortunate to become a part of more businesses with great partners. Three years ago, I started a business called Two Bridges Automotive - one built on the idea that connecting innovation and service isn't nearly as difficult as a lot of people seem to want to make it.
At Two Bridges Automotive, our goal is simple: we want to help build long-lasting relationships with our customers in a way that motivates people to go above and beyond expectations. We provide our customers with the high-quality automotive parts that they need at the most competitive prices possible without delay, all while educating the industry, providing consultation to others in our market and more - all at the same time. In a lot of ways, Two Bridges is yet another example of my need to connect the "old school" and the "new school" together - building a bridge between old-fashioned customer service with the real, tangible and valuable solutions that the Automotive Aftermarket Industry needs today
In addition to being an expert at Facebook marketing (something that has come in handy over the last few years in particular), I currently work with over 30 small businesses located all across the country. But I still don't feel like I'm done. Not by a long shot. (I mean I’m only 31 😜).
To help business owners make the best decisions with their marketing, time, and money.
The Road Goes Ever On
When I look back on the journey that I've already taken, I'm legitimately proud of all the hard work that we, collectively, have accomplished. If there's a running theme throughout the last portion of my life, it's been that no matter what, I want to help business owners make the absolute best decisions possible at all times. Period, end of story. Though the techniques I may use to do that might change, that underline mission has not.